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Bidease is a DSP that focuses on mobile ads, giving you access to “the entire mobile ecosystem through the world’s most popular mobile publishers and exchanges.
Ad Served to Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s site to serve the advertiser’s ad to the Endbenutzer’s browser or app.
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Endanwender privacy: RTB allows advertisers to home in on specific users, which has created concerns over the security of sensitive user data. Anonymous audience segmentation solutions like Emodo Audiences strengthen respect for user privacy without sacrificing targeting accuracy.
It saves you time: RTB can save you valuable time when it comes to your ad campaigns. The process is automated, so once you’ve Serie your parameters, you let it work for you.
Essentially, while all RTB auctions fall under the programmatic advertising umbrella, not all programmatic advertising techniques use RTB. Other types of programmatic media buying include:
Simplifying media buying: RTB eliminates the need to contact individual publishers, so advertisers don’t need to engage rein long back-and-forth negotiations before purchasing digital ad space.
The whole process, from an app Endbenutzer triggering an ad request to the bidding process to the placement of the ad, happens hinein just 200 milliseconds.
3When a winning bid is determined, the ad is served to the Endbenutzer. The entire process takes 200 milliseconds.
Editor's Beurteilung: This post was originally published rein October 2019 and has been updated for comprehensiveness.
Demand-side platforms play a similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and zulauf their advertising campaigns over many different networks.
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Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the Endbenutzer. If not, the bid continues to the next buyer on the server.